Hubris killed the Buffalo—Bruised Egos, Bad Publicity, and even worse Critical Judgment,
The New York Observer told the story of a lunch reception last Friday meant for critics was canceled without critics being warned. The lunch had been put together haphazardly; I received an email at the last minute, and couldn't make it anyway. But if that wasn't enough, the opening night reception was closed to critics. Except that it wasn't, and the publicists gave mixed signals:
"This is fucking moronic on their part! They don't have the right to ban anyone. I would have invited you. It wasn't closed because Michael Musto was there," Mr. Kornberg said, referring to the Village Voice gossip columnist. "Would you please forward me that email right away, so I can show it to a producer that is holding on the other line. I can't wait to show these people!"So yes, there were multiple publicity screw-ups with this production. That's a mark against the publicity team. Fine. But my question is: is that the fault of the production itself? Should the actors and directors be punished by critics who are pissed off by how they were treated by publicists the production team had nothing to do with? More to the point, should audiences be punished by receiving false information about a show they may enjoy without having to deal with any publicity confusions?
If you read Brantley's review with the idea that his feeling may have been hurt, the review seems especially pouty, drama queen-ish and retortive. It would be one thing if Brantley was slighted by an egregiously awful production. But while this production may not have been perfect, it was not, by any normal standards of a flop, as bad as that review indicated.
The publicity team for a show has nothing to do with the show's audience and everything to do with its critical reception. This is another area where the showgoing experience is fundamentally different between audience and critic. But if critics did their jobs, they would look past incompetent publicity and give the production a review while their critical judgment was not compromised by how much (or how little) publicists
What were the major complaints? It didn't establish a proper father-son dynamic? John Leguizamo wasn't vicious enough? Fine, those are legitimate complaints, but they don't make an epic failure of a flop in my mind. Furthermore, as even the pans were willing to point out, Buffalo is a much better play than Speed-the-Plow. Speed-the-Plow, need I remind you, didn't get the universal glowing reviews everyone liked to claim it received after Buffalo came out—that is if you read someone other than Brantley. So how much did critics hate on this production simply because they weren't invited to the cool kids' party? Unfortunately, we won't have enough time for the play to build an audience to know—an outcome no doubt influenced by Brantley's irrational slamming. Thanks, New York.
Labels: american buffalo, ben brantley, broadway, david mamet, drama queenery, public relations, theater criticism

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