Arts & Culture Commentary from a Loving Digital Skeptic.
Monday, May 11, 2009
"Please turn off your f-king cellphones" - Broadway openings adjusting to modern times
No matter what you thought of American Buffalo on Broadway last fall, there is one way in which it may have changed the theater going experience as we know it: It turned the pre-show announcement into a stylistic decision in its own right. The announcement was not written by David Mamet, either before or after American Buffalo, but it did invoke Mamet's most famous choice of word, one that can still shock a Broadway crowd, especially when they least expect it. Not a single cell phone went off the night I saw the show; not only was it clever, it was effective.
Contrast that with the worst-behaved Broadway crowd I saw all year at West Side Story in March. Granted, it was a preview audience, but the crowd would not shut up, the family in front of me kept texting, and my whole evening turned into completely unpleasant ordeal, mostly for reasons that had nothing to do with the show itself.
At that show, no announcement was made; it was a cold opening, in traditional West Side Story style. There's shushing on stage as the Jets see the Sharks; in this case, I wasn't sure if the shushing was coming from on stage or from various members of the audience. The cold opening was brilliant in the 1950s; in 2009, it completely offset when I should start paying attention to the show and not the audience.
I may have been with a better crowd in American Buffalo, but I certainly was not in Exit the King, where even on a Saturday night, I was surrounded by old people in the rear mezzanine screaming at each other, "I don't get it." Nonetheless, cell phones were never a problem. That show had a character come out in full theater of the absurd mannerisms, holding up signs saying turn off your cell phone—and no texting either.
You may think I'm in full support of the first and third examples, but not the second. That's not the case; I want Broadway to be able to do a show however they damn well please, but the limitations of the modern audience have to be reckoned with. Even I have lowered my standards in the audience, I talk with whoever I am seeing a show with before the show starts much more than I use to; if an actor makes a casual entrance that would have once immediately indicated for me to shut up (Eddie Izzard in A Day in the Death of Joe Egg first springs to mind), I am less likely to notice it. While most shows can make the traditional announcement, a cold opening is sometimes necessary—I have a hard time justifying a West Side Story production that doesn't use a cold opening, even if it hurts the initial reaction (I'm hoping that other audiences are better behaved than the one I saw.)
It's no secret that audience behavior has taken a downturn on Broadway. That may be a bad thing for an individual show, but it's worse for Broadway overall; it means that the people with no experience seeing a Broadway show don't understand why they can't keep there phones on or text during a production, and when someone calls them out on it, they're less likely to see a show again, thinking it rude or snooty of a person to tell them how to behave after spending hundreds of dollars on tickets.
While they're being rude, they're also being fair; it's not the job of some jerk like me to tell someone how to behave on Broadway. It's the job of the people who work at the theater and make the show announcement. The American Buffalo announcement worked because the crowd was expecting a Mamet play; it would have been just as jarring, but less effective, at, say, The Little Mermaid.
There's one area where improvement can be made: informing an audience that turning a cell phone off means powering it off; not putting it on vibrate, not texting. Texting is rude to the audience members behind you who see your screen glare and hear you manipulate the keypad. It probably affects the actors somewhat as well, especially the closer you are to them. As a regular Broadway attendee, I can't understand why anyone would distract themselves by texting after spending hundreds to see a show they rarely see, even if you're in the corner in the last row, surrounded by your friends. The biggest reason I've seen people text is that they decide early on that the show is boring and that they have wasted your time. God help you if you are an overzealous new media advocate who thinks live tweeting theater is a good idea. "OMG Geoffrey Rush just said something crazy!!!" can wait until intermission.
I joke about live-tweeting theater, but in all seriousness it may be a growing trend; if Congressmen can live tweet during an Obama "state of the union speech," why can't an audience member tweet a Broadway show? There's an obvious rebuttal: Obama's speech was an important American event that millions of people were watching. Congressmen were tweeting because they knew this was a unique performance, and that millions of people would be following it on Twitter. The Obama speech tweets were more something of akin to Mass Observation, such as the one I helped work on for Inauguration Day.
Unless you're attending a Broadway premiere, and the show is completely revolutionizing American theater as you speak, I cannot imagine a tweet about a Broadway show that couldn't wait until after the curtain or act break; even then, I would at least let catharsis sink in before sending a Tweet. And even if the show is so boring you can't think of anything else to do (that's probably the case with more Broadway attendees than we like to think). Napping, so long as it doesn't turn into snoring, is less upsetting for fellow audience members.
I would love to see Broadway require you to check your phone before entering the theater; I understand why they might not want to do that. Of course, they already have it in movie previews, but for different reasons; they don't want people taking unlicensed screenshots from their cell phone cameras. If AMC is beating Broadway to improving etiquette, that's not good. But until changes get made, expect more of these creative approaches to pre-show announcements to continue. And expect them to get more creative; that candy wrapper announcement hasn't been funny since 2000, dudes.
Hubris killed the Buffalo—Bruised Egos, Bad Publicity, and even worse Critical Judgment,
Image via WikipediaToday, I wake up mad and with a chip on my shoulder, feeling bitter towards all of theater criticism, and thinking that New York critics are even more thinned-skinned than the artists they mock for being ultra-sensitive. I realize that I liked the Broadway revival of American Buffalo more than most people. I may have overlooked its shortcomings in my review, I admit, but that's only because I thought the play's social timeliness and display of Mamet's greatness was more important than any of the lackluster elements in the production itself. Furtermore, those shortcomings not nearly as egregious as Ben Brantley and others made it out to be. Rooney's review at least I could relate to, but when I read Brantley's review, I felt like I had simply seen a different show than him. It turns out, Brantley and the lot of New York critics may have let a botched press reception cloud their judgment—and as a result, American Buffalo is closing way too soon.
The New York Observer told the story of a lunch reception last Friday meant for critics was canceled without critics being warned. The lunch had been put together haphazardly; I received an email at the last minute, and couldn't make it anyway. But if that wasn't enough, the opening night reception was closed to critics. Except that it wasn't, and the publicists gave mixed signals:
"This is fucking moronic on their part! They don't have the right to ban anyone. I would have invited you. It wasn't closed because Michael Musto was there," Mr. Kornberg said, referring to the Village Voice gossip columnist. "Would you please forward me that email right away, so I can show it to a producer that is holding on the other line. I can't wait to show these people!"
So yes, there were multiple publicity screw-ups with this production. That's a mark against the publicity team. Fine. But my question is: is that the fault of the production itself? Should the actors and directors be punished by critics who are pissed off by how they were treated by publicists the production team had nothing to do with? More to the point, should audiences be punished by receiving false information about a show they may enjoy without having to deal with any publicity confusions?
If you read Brantley's review with the idea that his feeling may have been hurt, the review seems especially pouty, drama queen-ish and retortive. It would be one thing if Brantley was slighted by an egregiously awful production. But while this production may not have been perfect, it was not, by any normal standards of a flop, as bad as that review indicated.
The publicity team for a show has nothing to do with the show's audience and everything to do with its critical reception. This is another area where the showgoing experience is fundamentally different between audience and critic. But if critics did their jobs, they would look past incompetent publicity and give the production a review while their critical judgment was not compromised by how much (or how little) publicists pampered aided them.
What were the major complaints? It didn't establish a proper father-son dynamic? John Leguizamo wasn't vicious enough? Fine, those are legitimate complaints, but they don't make an epic failure of a flop in my mind. Furthermore, as even the pans were willing to point out, Buffalo is a much better play than Speed-the-Plow. Speed-the-Plow, need I remind you, didn't get the universal glowing reviews everyone liked to claim it received after Buffalo came out—that is if you read someone otherthanBrantley. So how much did critics hate on this production simply because they weren't invited to the cool kids' party? Unfortunately, we won't have enough time for the play to build an audience to know—an outcome no doubt influenced by Brantley's irrational slamming. Thanks, New York.
This review was originally published on Blogcritics. American Buffalo, David Mamet's breakthrough play currently in an excellent revival at the Belasco Theater, may be a better source of explanation for the current economic crisis than you can get from any economist. Every exchange in the play has business on the mind; in the world of Donny, Teach, and Bobby, even friendship breaks down into business. The overwhelming sense of mistrust among these closest buds ultimately results in disaster on both the business and personal level. American Buffalo is a tragicomedy, but all the play's comedy comes from the humanizing effect of the word "fuck." All the play's tragedy results from the perils of the phrase “I don't know.” On the television show You Can't Do That On Television, uttering the phrase "I don't know" got you slimed. In the world of the petty Chicago crooks of American Buffalo, which could also be called You Can't Do That in Business, uttering the phrase will get a gun pulled on you, or worse. Forget your economics textbook; try messing with Teach with a porous economy of information. I'll admit that when the cast of American Buffalo was announced, I was a bit frustrated. Not so much about the stunt casting of Hollywood stars who fit the roles but had no theatrical experience. I was more upset by the missed opportunity to see the poetic beauty of grizzly old white men on Broadway, a thrill that few but Mamet can provide anymore (where have you gone, Lawrence Tierney?).
But was the highly anticipated Broadway revival of arguably Mamet's greatest play ill equipped for the task? Fuck you, this is David Fucking Mamet we're talking about. Everyone involved in this production knows that this is too good of an opportunity to mess up, and though things are played relatively safe, everyone holds his own. Things are kept tight thanks to the direction of Robert Falls, a sensible director who, as the current Artistic Director of Mamet's own Goodman Theatre in Chicago, was the only sensible pick for the job.
Keeping things in line is no small task with any Mamet play, but especially with American Buffalo, which may be the tightest, most definitive Mamet play, even now, over 30 years and 20 plays later. Every beat is concentrated into three actors, any of whom can throw the play off the rails at any time with a single stumble. The demand for that kind of precision is why, despite the star power of John Leguizamo, Cedric the Entertainer, and Haley Joel Osment, the real star of this production of American Buffalo is Mamet himself. That emphasis is portended by a pre-show reminder on behalf of Mamet to "turn off your fucking cell phones," the most effective strategy I've seen yet. In terms of the star power, I predict that even those complete theater novices who come merely for the celebrity factor of the actors will leave the theater thinking “this Mamet guy is pretty good.” Leguizamo, the biggest stage star of the production, is given the most free reign by Falls, in a role that Leguizamo not surprisingly nails. Teach's mix of cockiness, explosiveness, and thinly-veiled vulnerability are all motifs that Leguizamo has explored extensively on stage in the past. The dialogue in his one-man shows may as well have been Mamet's. My only complaint was the drug-dealer costume Leguizamo was given. Cedric the Entertainer, whose best roles have been as paternalistic, straight-talking sidekicks, translates his onscreen persona naturally to the stage. Save for a couple of hammy moments, Cedric makes for a nearly flawless Donny.
The real X-factor is Haley Joel Osment as the hard-edged but incompetent Bobby. Osment, whose starry-eyed image and acting chops staked his name in films like The Sixth Sense and A.I.: Artificial Intelligence, had become tainted in recent years with tales of teenage drunken escapades. Here, Osment reinvents himself from the preppy, puppy-eyed kid to the slummy, hard-talking young ingrate, and the transition is surprisingly successful. Some of Bobby's naïvete mirrors past Osment roles, which helps ease the actor into the role. While it's not a perfect transition, Osment does more good work here than most would have expected (including wisely deciding to keep facial hair for the role). Any discussion of Mamet's legacy can no longer avoid the laissez-faire conservatism and resentment of the left that Mamet recently espoused in his controversial Village Voice piece "Why I Am No Longer a 'Brain-Dead Liberal'" back in March. At that time, especially following the lack of sophistication in his latest Broadway smash November, it was becoming popular to dismiss Mamet's importance. Sure enough, Mamet followed that piece with Redbelt, arguably his best movie of the last fifteen years, and he is now seeing two of his classic plays get Broadway revivals.
After seeing American Buffalo for the first time after the “brain-dead liberal" piece, I've found it's simply impossible to dismiss Mamet's vitality. It's also hard to see how anyone could have assumed Mamet to be a true-blue liberal in the first place. What liberals saw as a reflection of the breakdown of American idealism in American Buffalo, Mamet saw as “just business.” Business can be awful, cold, and frequently destructive, but it's the core of all human interactions. The story of the breakdown in American Buffalo mirrors the breakdown of the American economy: when crooked businessmen lack the information they need to do business properly, the lack of trust can only lead to disaster. Rather than see this as a product of a broken system, Mamet sees the outcome of American Buffalo as an inevitable consequence of the economic system America is based on: in Teach's words, "The freedom…of the individual…to embark on any fucking course that he sees fit." American Buffalo by David Mamet. Directed by Robert Falls; Set and Costumes by Santo Loquasto; lighting by Brian MacDevitt. Photos by Carol Rosegg.
Starring John Leguizamo (Teach), Cedric The Entertainer (Donny), and Haley Joel Osment (Bobby). American Buffalo is being performed at the Belasco Theater, 111 W. 44th Street. Tickets can be purchased at telecharge.com.
In other words, I need a better camera than iSight. I'll also piss off Gary V by referring to the Packers as "we." (The Jets are "we" too!) . But what do you think? How important is it to make human connections in the blogosphere? Are writers always this detached from their writing?