Tuesday, August 12, 2008

Batman won't pass Titanic because of DVDs?

How quickly people forget just how popular VHS tapes were. Says Carl DiOrio of THR:
In any event, such an analysis soon could be rendered moot. For there's one simple reason the boxoffice party likely will end sooner rather than later for "Dark Knight," and it's spelled D-V-D.

Warners has yet to slot the Batman sequel's home video release, but well-placed sources said a December release is highly likely to tap into the lucrative holiday gift-giving season. So even if "Dark Knight" topliner Christian Bale, his late co-star Heath Ledger, director Christopher Nolan or the film itself attract awards hardware in the winter, any related theatrical promos would be of limited value at the boxoffice.

How many people are going to go see "Dark Knight" at the theater when it's also playing in their living room?
So I guess it's the fault of DVDs, and, not, you know, Mamma Mia!, The Mummy, The Pineapple Express, or Tropic Thunder. Titanic set home video sale records as well, but did that hurt it's box office?

I don't think that The Dark Knight will surpass Titanic, but I think saying it's because of DVDs is more than a little circumspect.

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